Abstract
ABSTRACT Sports Mega-Events have been part of the modernization of the West and its Macro-Social Changes since the mid-19th century. These are part of both the initial proposal dedicated to strengthening a national identity based on ethnocentrism, monoculturalism and xenophobia and the one from the 70s, centered on cosmopolitanism, human rights and individualism. Therefore, the question must be raised as of the effects of holding a sports event such as the Euro Cup in countries with a policy defying UEFA and European Union values, as in the case of modern Hungary, a sensitive case because of the controversial Home Financing Law; in addition, the public sports diplomacy enhances anirredentist vision of the “Great Hungary'', which is troublesome in the current European Union framework. This work pretends to research and clarify the Hungarian association structure in order to put into perspective the suitability to develop SME in countries proclaiming illiberal values.
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