Abstract
ABSTRACTThis essay argues for a mode of ‘amateur celebrity’ that has grown out of a cycle of UK-based reality programmes that foreground positive affects like love and joy over and above more typical reality fare of competition, backbiting, and snark. Amateur celebrities are not professionalised either as performers or in the skill or talent they perform on-screen. Along with the ‘loving reality’ shows on which they appear, these kinder gentler celebrities foreground affect in their performances of self, family, and love of the task at hand. Nadiya Hussain, winner of the 2015 Great British Bake Off, serves as a case study for exploring the affective potential of amateur celebrity to create national affective cultures against the more dominant contemporary public affects of rage and hatred.
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