Abstract
The leadership team spent six months crafting and crystallizing the strategy with the assistance of a strategic consultancy firm. The importance of responding to the rapid change in their market that had just transpired due to overseas competition was the initial catalyst that propelled the team to revisit the old strategy. Now after six months of hard discussion, market, competitor, financial and customer analysis the leadership team is ready to roll the new strategy out. The hardest part is over, right. Wrong!
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