Abstract
We examine how the technology industry intervenes in social domains not directly tied to its products, services, and immediate commercial concerns. We intend to develop a framework for considering the ways technology and the technology industry reshape these domains in ways both intended and unintended. Drawing on sociologies of knowledge and technology and a set of 20 semi-structured interviews with technology workers and HR professionals working in the Israeli facilities of two large multi-national technology firms, we find evidence that the intervention allows the industry to re-purpose public education as a means of nurturing a firm's workforce with the goal of remaining competitive in a tight labor market both nationally and globally. In parallel, the programs allow workers to experience satisfying and pleasant interactions. These re-purposing interventions might aggravate existing education inequality while further cementing the legitimacy of a dominant industry as a model for an idealized commercial society.
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