Abstract

Abstract The late nineteenth and early twentieth centuries in America were times of great economic expansion and inequality, opportunity and abuse, times of American power and of world war. Early scientific doctrines of evolution were being used to gain understanding of the human species and social life, and the result was a profound challenge to traditional religion. Does religion render a person less fit for the rigors of competition, or does real religion empower a person to deal in a progressive way with those very challenges? As that debate went on, America was a center of a dynamic, religiously motivated golden rule movement, affecting society, politics, economics, business, and interfaith relations. Many enthusiastic individuals chose the rule as their motto; a popular literature on the rule arose; many a store was called “Golden Rule Store”; it was the custom to bestow on exemplars of the rule the nickname “Golden Rule.” Authors expounding the maxims for the exercise of a given craft would dub their principles “golden rules,” and many books carried titles such as Golden Rules of Surgery. A Golden Rule Brotherhood was formed with the intention of unifying all the religions and peoples of the world. During this period the golden rule came to symbolize a wholehearted devotion to the service of humankind.

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