Abstract
PurposeThe study aims to examine the impact of globalization of film business on the Malaysian film industry.Design/methodology/approachInterviews were conducted as the primary source of information from film industry players in Malaysia.FindingsGlobalization of film business gives an impact on the Malaysian film industry.Research limitations/implicationsThis paper focuses on the Malaysian film industry and concentrates only on globalization of film business impact.Practical implicationsThe results provide insights to the Malaysian film sector and other organizations of similar structure of how they could manage business strategies for improved business performance.Originality/valueThis paper is perhaps one of the first to investigate the impact of globalization on the Malaysian film industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
