The globalization of Chinese television

Abstract

China’s television sector has undergone rapid transformation since the country’s reform and opening-up in the late 1970s. This article presents the main results of a recently completed PhD project, aiming to understand the role of the Chinese party-state in this transformation. The project supports global transformation theories and develops a three-tier analytical framework to assess (1) the transformation of television governance by the party-state; (2) the impact of party-state policies on Chinese television; and (3) the interplay of party-state policies with other power factors. The findings suggest that the transformation of Chinese television has undergone three stages – internationalization, transnationalization and renationalization – in accordance with the changing role of the Chinese party-state under globalization. The study complements global transformation theories in presenting evidence from a transitional Communist country to show that the (party-) state not only remains a key actor for globalization, but has itself also undergone profound changes in response to it.