Abstract
Global competitive pressures have created a new economy. Manufacturers must design and sell products which satisfy customers from a wide range of cultures and legal environments. They cannot expect to survive if they compete successfully in their own market area alone. Today's market demands that producers sell worldwide. If they don't they may be swallowed up or die. Product noise is increasingly a key factor in the purchase decisions made by many people in various places, for products ranging from consumer goods to industrial and transportation equipment. The challenges of the global marketplace in the coming years will accelerate the demand for quiet products, regardless of where they are built or sold.
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