Abstract
The contemporary book business is both globalized and digitalized, whether we are talking international bestsellers or micropublished digital-only e-books. All categories of literature have been profoundly marked by technological and social change. Despite being polar opposites, large-scale media conglomerate publishing and micropublishing are discussed jointly in the article. Globalization and digitalization are used as overarching concepts and developed in terms of promoters, gatekeepers, visibility, and discoverability. The question is how the globalization and digitalization of the book market has influenced and changed literature in circulation beyond its national or linguistic areas.
Highlights
The circulation of literature on a global scale can be traced through individual titles, market structures, or media attention
While many titles sell well nationally, there are only a select few that will end up in a global loop of stardom. It is a polarized market, where the largest publishing houses dominate, but it has simultaneously made space for micropublishers, self-publishing, small independent presses, and the like, whose titles cross borders in ways that owe little to traditional, national, book market patterns
Authors tend to be either British or American, but it is common for titles from other nations to break through, including small linguistic areas such as Sweden.17. This kind of popular world literature is reliant on major publishers with international networks
Summary
The circulation of literature on a global scale can be traced through individual titles, market structures, or media attention. While many titles sell well nationally, there are only a select few that will end up in a global loop of stardom It is a polarized market, where the largest publishing houses dominate, but it has simultaneously made space for micropublishers, self-publishing, small independent presses, and the like, whose titles cross borders in ways that owe little to traditional, national, book market patterns. This is linked to digitalization, and to e-book production and circulation, as these books reach beyond national boundaries. Large-scale conglomerate publishing and micropublishing are discussed jointly in the article in relation to globalization and digitalization These two overarching concepts are developed in terms of promoters, gatekeepers, visibility, and discoverability
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