Abstract
This paper examines amateur celebrity candidates in American elections from 1928 to 2018. Our central finding is that while not many celebrities run for public office, those who do usually win. We argue that the strategic-politician theory helps explain both why so few stars run for office and why those who do are generally successful. Besides name recognition, celebrities' most significant electoral advantage might be that they do not need a career in politics, which allows them to be picky about the races they enter. Although winning is not a foregone conclusion for celebrities, the most pertinent question seems to be not “can they win?” but “will they run?”
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