Abstract

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; mso-layout-grid-align: none;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">The Bowl Championship Series (BCS) employs a multi-criteria decision model (MCDM) to determine eligibility to play in the most elite college football bowls at the end of the season.<span style="mso-spacerun: yes;">  </span>MCDM’s are widely used in business and government to make important decisions, including those with tremendous financial impacts.<span style="mso-spacerun: yes;">  </span>The BCS college bowls have the biggest payouts involving several million dollars.<span style="mso-spacerun: yes;">  </span>This year, the PAC-10 could have been the first football conference to place two teams in the BCS bowl.<span style="mso-spacerun: yes;">  </span>What a Merry Christmas that would have been!<span style="mso-spacerun: yes;">  </span>The payout would have been $2.75 million or $275 thousand per team.<span style="mso-spacerun: yes;">  </span>Unfortunately, due to the use of a faulty MCDM that distorts the relationship between those football programs considered, a glitch in the BCS formula stole the Rose Bowl prestige and the money from the PAC-10 during the Christmas holidays.<span style="mso-spacerun: yes;">  </span>Using appropriate multipliers, the economic impact in PAC-10 communities could have been very significant.<span style="mso-spacerun: yes;">   </span>The implication for future competition through enhanced athletic facilities, for example, could have a sustained economic impact for several years in those communities.<span style="mso-spacerun: yes;">  </span>It will be demonstrated in this paper that had the BCS employed a valid and consistent algorithm for determining a final score, even with the BCS’s own data, the University of California would have a higher score than the University of Texas and the PAC-10 would have benefited by $2.75 Million, and they would have a much merrier Christmas than they had from playing in the Holiday Bowl.</span></span></p>

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