Abstract
In the early 1920s, “Lady Bus Conductors” were recruited for the first time in Melbourne, Australia. They were employed by private companies, who entered into competition with the public-funded urban transport sector. Combining labour and cultural history approaches, this article draws on newspapers, photographs and union archives to develop an original gendered analysis of the interwar motorbus industry. It argues that women's labour underpinned the creation of feminised traits of service, safety and aesthetics on this new mode of transport. Such traits were successfully commercialised by private operators at the same time as they benefitted from “traditions” of women's lower wages. When the public sector reasserted control over metropolitan transport, they defined the buses as “men's work”, with long-lasting implications. Yet as this article reveals, some women continued to seek employment on private buses, claiming access to elements of the economic, social and cultural status of uniformed transport work.
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