The German variety of grocery retailing: A historical institutionalist analysis of a non-core industry

Abstract

This article undertakes a historical institutionalist analysis of the German grocery retail industry. It shows that the institutions that shape this non-core industry are not just modifications of those that shape German export-oriented manufacturing core industries. Retail institutions are fundamentally different, and many of them do not promote coordinated relationships of firms. This challenges the assumption of comparative capitalisms research that all-encompassing national institutions characterize Germany as a coordinated market economy. Further, retail institutions have developed their specific characteristics not just over the last decades, as theories of dualization might suggest. Rather, they are frequently rooted in a German petite bourgeoisie or Mittelstand tradition reaching back to the 19th century. A second critical period was the 1960s and early 1970s, when political struggles that resulted from the retail revolution further transformed retail institutions. Based on the literature from various academic disciplines and on original empirical research, the article reconstructs the historical development of the whole set of institutions that has shaped a specific German grocery retail structure dominated by retailers’ cooperatives and hard discount chains. The analysis of an important non-core industry also intends to contribute to a fuller understanding of the institutions that frame the German economy as a whole, including conceivable complementarities between core and non-core sector institutions.