Abstract

Broadband access is indispensable for advanced Internet services, because voluminous data transfers have recently become popular in developed societies. Although broadband access has spread to a certain degree in developed countries/regions, geographical gaps in broadband access (the so-called “geographical digital divide”) remain. Based on three case studies in less-favoured areas of Japan (Hokkaido, Nagano Prefecture and Mie Prefecture), we examined how the geographical digital divide is being bridged, and the contributions that national and local government policies make to this process. Several implications were apparent. First, integrating communication infrastructures with manifold digital services, such as cable television services and broadband access, is an effective way to extend broadband to less-favoured areas. The Japanese government has promoted the construction of digital cable television networks, and they have played a significant role in the completion of universal broadband services. The challenge of digitizing terrestrial television broadcasting has been behind these policies. Another effective means of extending broadband has been the pressure exerted by local governments (under the national policy scheme) on private cable television companies to bring their services to even the least populated regions. Finally, in those areas where private digital network services are unprofitable, the establishment of a publicly funded cable business (using a budget-transfer scheme, for example) may be an effective option for extending broadband services. In general, the challenge of bridging the geographical digital divide should be tackled with a broad set of regional promotion policies for less-favoured regions.

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