The genesis of public relations in British colonial practice

Abstract

This paper fills a gap in the documentation of the evolution of public relations in the 20th century by demonstrating how the British Colonial Office employed public relations strategies and tactics in the administration of an African colony. This policy development traced primarily through British Colonial Office and Ministry of Information written and film archives in London, Zimbabwe and Zambia demonstrates how colonial officials in an Africa colony in conjunction with civil servants at the Colonial Office in London developed and implemented public relations policies, strategies and tactics on an ad hoc basis in response to the need for colonial officials to communicate and manage relations with colonial subjects in an intercultural setting. The case study is that of the British colony of Northern Rhodesia, the evolution of government public relations activities follows three distinct phases, before, during and after World War II and covers political public relations as well as community development activities and “education for citizenship.”