Abstract
We theorize the intrinsic generative potential of field-level institutional logics and examine the contextual conditions that shape it. We first unpack institutional logics into two core aspects: (1) repertoires of cultural elements associated with a domain and (2) a shared belief system connecting and giving meaning to cultural elements. We explain why these two aspects provide different explanations for reproduction and change in field-level logics, and how they induce changes in one other. Building on the dual perspective, we outline four ways in which institutional logics are instantiated in organizations and develop propositions linking them to the genesis of new cultural elements in the field-level logic.
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