Abstract
A gender gap of six to eight percentage points differentiated the vote of women from that of men throughout the presidential elections of the 1980s. Women's greater preference for Democratic candidates, coupled with an increased rate of voting relative to men, has increased women's influence on electoral politics for the first time since the suffrage period. Despite the fact that women's voting behavior does not correspond to many criteria of group politics, the large numbers of women voters are beginning to have an impact on the nature of campaign discourse and election issues. These changes were particularly apparent in the 1988 Republican campaign to win the undecided women voters.
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