Abstract
The Gaudí floor tile: memory, trajectory and identity in Catalan industrial design
Highlights
To discuss Antoni Gaudí’s mosaic floor tile as used at Casa Milà, “la Pedrera”, means unanimously accepting two apparently indissociable aspects: it is acclaimed as the finest example of Catalan industrial design in its origins, while simultaneously it is one of the elements most identified with the city of Barcelona
It is interesting to analyse what fundamental factors were involved in a trajectory that follows a route of development from industrial design rooted in certain materials and technical processes, to become an element that is the object of aesthetic appreciation and divorced from its initial function, with a notable component of urban and cultural identity
Gaudí showed how continuous flooring formed by an identical and monochrome hexagonal tile could become a viable alternative to the encaustic tile tradition
Summary
Dezembro de 2014, Número 5, Volume 1 www.proceedings.blucher.com.br/evento/icdhs2014. In the late 1990s, the tile was restored to its original format, acquiring the connotation of urban icon Since it first appeared, Gaudí’s famous tile has demonstrated its versatile nature and easy adaptation to changes of use, it has played a fundamental role in constructing the cultural, urban and touristic identity of the city of Barcelona. Gaudí’s famous tile has demonstrated its versatile nature and easy adaptation to changes of use, it has played a fundamental role in constructing the cultural, urban and touristic identity of the city of Barcelona These two factors already form part of the object’s memory and are responsible for its singularity. The analysis proposed here places emphasis on the processes that, from the start of its production, distinguished the tile as a true object of industrial design, thanks to the innovative correlation it established between artistic creativity, technical research and business strategy, together with the evolution of demand and cultural changes
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
