The Gap of event markets between the US and China Exploring application prospect of event software in China’s hospitality and tourism market

Abstract

The Gap of Event Markets between the US and China -----Exploring Application Prospect of Event Software in China’s Hospitality and Tourism Market By Ying Zhao Dr. Mehmet Erdem, Committee Chair Assistant Professor Hotel Management Department, College of Hotel Administration University of Nevada, Las Vegas This research paper compared scenarios of convention and event industry between the US and China, and explored application prospect of event technology in China’s hospitality and tourism market. The study reviewed the landscape of event market in these two countries, examined performance of event software in the US, and figured out existing technology gap between the two markets. A typical application, www.certain.com was employed as sample of event software in testing tasks fit of the technology, and analyzing demand from end-users. The result indicated that there was a significant technology gap existing between event markets of the US and China. As a result, introducing appropriate event management knowledge and improved event technology from advanced region like the US will be potential trend for the development of China’s convention and event industry.