The Fuzzy Trend of Network Media Science Communication Boundary in the Post-Epidemic Era Content Analysis Based on the Short Video of Myocarditis in Bilibili

Abstract

In the post-epidemic era, experts and ordinary people with medical knowledge have participated in science communication through digital media platforms to jointly deal with the risk of the epidemic. However, the subject dilemma of the science communication boundary and the blurred communication boundary brought about by the dislocation of information misreading and trust has attracted public attention. This paper focuses on the short video of scientific communication related to myocarditis in the Bilibili and adopts the content analysis method to conduct individual analysis and cross-analysis on the relevant communication subjects, communication content, and communication forms respectively, and analyze the data results. It is found that the boundary of science communication is constantly dissolved and blurred, but the influence of authorities in the science communication industry can not be underestimated; the popularization and democratization of science communication are the important reasons for the ambiguity of science communication, we also find that the technology available in network media is becoming an effective catalyst for the blur of science communication boundary.