Abstract
Tourism sector is popularly known as one of biggest contributors to economic. It could create jobs, drives exports, and generates prosperity across the world. However, there are also some negative effects on cultural and natural resources that could be brought by the tourism to local communities. The sustainable tourism approach is believed to change the tourism to be more sustainable since it concerns to environmental, socio-cultural, and economic aspects. The successful practice of sustainable tourism involves all relevant stakeholders, especially the residents. Their positive attitudes toward sustainable tourism are considered to have significant influences on tourism development policy. The sustainable tourism attitude scale (SUS-TAS) which comprises seven criteria, is regarded as an effective tool to measure attitudes toward sustainable tourism development. This research aims to prioritize those seven criteria by employing the fuzzy analytic hierarchy process. It is considered important since the scale is failed in evaluating the priority of improving the residents’ attitude. The logic behind this prioritizing is because each sustainable tourism is constrained by limited resources so that it has to be determined how those resources are best employed to achieve visitor satisfaction.
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