Abstract
The study solicited opinions from 122 general managers representing North American theme parks and attractions regarding the future of the industry. The findings revealed that economic forces, employees, and changing demographic forces were perceived to have the greatest impact on the future operation of the industry. General managers also thought that consumers would most likely seek interactive adventure, fantasy and mystery, movies and television shows, and science fiction/futuristic themes. The future health of the industry was associated with the impact of economic forces and the quality of service provided. Other dimensions such as the franchising of the industry, the impact of the senior market, and the ability of small attractions to invest were perceived to have a negative impact on the future health of the theme park and attraction industry.
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