Abstract

The present study deals with the actual situation of the Hungarian apple production in order to outline the chances of the future and the trends of the development to be anticipated. The general conclusion is accepted that on the long run Hungarian apple production ought to be reorganised. The conditions of keeping the position on the international market are outlined. The main concern is the aging of the plantations, i.e. 40%of them being more than 25–30 year old, and produce apple being suitable for processing only. Organisation of growers is rudimentary, export markets are limited, and buyer’s market is everywhere dominant and is getting more severe. All those circumstances anticipate the reduction of the apple growing branch from the present 35 000 hectares to 15–20 000 hectares within a period of less than 10 years.

Highlights

  • Summary: The present study deals with the actual situation of the Hungarian apple production in order to outline the chances of the future and the trends of the development to be anticipated

  • The main concern is the aging of the plantations, i.e. 40% of them being more than 25–30 year old, and produce apple being suitable for processing only

  • Trends of development ought to be decided on the basis of considering the complex of causes according to their weight

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Summary

The economic-marketing situation in Hungary and the expected tendencies

Apple production is the most significant (about 60%) branch of fruit growing branch in Hungary. The increasing trade of southern fruits available in the shops all year around, being a concurrence of apple on the market, is significant. Foreign trade (export-import) of the Hungarian apple declined significantly. For dealing with questions of trade and consumption, we have to consider the increasing tendencies experienced by the expansion of hyper-super markets at the expense of the small shops. Continuous supply is the weak point of the Hungarian growers, which is the main reason of the relatively poor representation of home grown apples in the trade. The responsibility of this failure is up to the incapacity of growers to become organised

Ecological conditions of growing sites
The status of Hungarian plantations as a basis of the branch
Organisation of the production and the background of market
The function of the system of subventions
Outlooks of the future
Possible solutions
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