The Future of Legal Regulation Related to Predatory Pricing Practice in E-commerce Implementation in Indonesia

Abstract

This research discusses how the regulation of business competition is in Indonesia currently in regulating predatory pricing practice in e-commerce implementation in Indonesia, and how the legal regulation of predatory pricing practice should be developed in Indonesia to face e-commerce implementation in digital economic era. Type of legal research used was normative one, with juridical normative approach, in which law materials were collected using library study and document study. The normative juridical research would be combined with legal comparative method, in order to see how the regulation of business competition should be in e-commerce implementation in digital economic era in Indonesia in the future. From the result of research, it can be concluded that regulation of predatory pricing is still weak in Indonesia, particularly to foreign business, so that reform and adjustment should be made on the regulation of business competition, particularly concerning predatory pricing in Indonesia in order to answer the challenge of business competition development in digital economic era.