The future is now: the impact of present fluency in judgments about the future

Abstract

ABSTRACTRecent research has emphasised the role of episodic memory in both remembering past events and in envisaging future events. On the other hand, it has been repeatedly shown that judgments about past events are affected by the fluency with which retrieval cues are processed. In this paper we investigate whether perceptual fluency also plays a role in judgments about future events. For this purpose we conducted four experiments. The first experiment replicated recent findings showing that stimuli that are processed fluently tend to be wrongly recognised as having been encountered in the past outside the laboratory walls [Brown, A. S., & Marsh, E. J. (2009). Creating illusions of past encounter through brief exposure. Psychological Science, 20, 534–538. doi:10.1111/j.1467-9280.2009.02337.x]. Two follow-up experiments using Brown and Marsh’s [(2009). Creating illusions of past encounter through brief exposure. Psychological Science, 20, 534–538. doi:10.1111/j.1467-9280.2009.02337] task tested the influence of perceptual fluency on future judgments. The fourth and last experiment was designed to rule out a potential confounding factor in the two previous experiments. Across experiments, we found that people rely on fluency when making judgments about events that are yet to come. These results suggest that fluency is an equally valid cue for past and future judgments.