Abstract
During the nineteenth century, over 300 missionary periodicals were established in Britain, along with hundreds in North America, Europe, and the colonial world, yet little has been written about the rationale behind their establishment. From their beginnings as sources of intelligence, periodicals developed into vehicles of influence by the first decades of the nineteenth century, with missionary organizations also using this reduplicated commodity to deliberately persuade and mold public attitudes. This article examines some thirty inaugural editorials and first volume prefaces to Protestant missionary periodicals, including those from “new series,” to uncover how editors justified their establishment to their potential readership.
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