The Function of Corporate Identity in Organizational Culture

Abstract

The Organizational Culture model, derived from the Socio-technical systems model, is a tetrahedron of socialization (human factors), organization, technology and identity, existing in a sphere that represents the external environment. While the facets of organization, technology and human factors have been explored in depth; there has been little focus on the importance of corporate cultural identity (where corporate means organizationally pervasive) in establishing cultural functionality. The original Park Hill data was reanalyzed to test if there is any significant, quantifiable association between cultural identity and organizational functionality. Determination of such an association would provide a foundation for new methods of both organizational and community assessment and change management.