Abstract
When the Dallas Morning News teamed up with Freedom Forum consultants to plan a new religion section, the process involved leaders of all faith groups in the city. The six-page section debuted in December 1994 and was an immediate success, winning numerous awards and drawing accolades from journalism organizations because it was a commitment by a major news organization to produce good religion coverage and help legitimize religion as an important news beat. The section encouraged other newspapers to either begin or to expand their religion sections. But in January 2007, the section was cut and allocated to several pages in the metro section, a victim of financial pressures affecting newspapers. This article tracks the planning and development of the section and how it fit the culture of the times.
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