Abstract
Abstract This paper presents the implementation of conservation measures, especially bottom trawl free areas, for the protection of cold-water coral off the Norwegian coast. The protection measures became effective less than 9 months after the managers were informed and the public became aware of damaged coral on nationwide television. Behind this quick reaction were a number of agents such as the oil industry, fishers, biologists, NGOs as well as policy-makers. The implementation of the protected areas was remarkably free of contention. This work attempts to outline the reasons for this, and determine whether there are lessons to be learned with regard to conservation measures elsewhere.
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