The formation of credit dependency as a new form of social deviance: a danger for periphery countries

Abstract

The article reveals the relevance and importance of studying deviant behavior, its new types and characteristics, in particular. It is argued that Ukrainian society, as a peripheral society, has particular risks with the emergence of new forms of economic activity and their controversial difficult integration into the socio-cultural contexts of modern times.The authors draw on the creative potential of a multidisciplinary approach in the study of personality behavior in society. Particular attention is paid to the study of how conflict of values prescribes the inconsistency of behavioral norms, and therefore an anomaly that causes dysfunction of credit behavior.Credit dependency is emerging as a new type of addiction for Ukraine. The authors propose to investigate deviant behavior from the standpoint of collective action analysis in specific circumstances of social coexistence. Additive behavior is determined by the uncritical irresponsible reproduction of habitual ways of life in the circumstances of new challenges. It is shown that the need to satisfy the needs, mainly the statutory consumption, in the conditions of aggressive advertising leads to the search for the easiest means of their realization. The formation of a dangerous trend – the lack of strategic planning of their own life to avoid the development of credit dependence is under the consideration of the authors.The authors emphasize the need to develop proactive strategies for the spread of this type of deviance.The article proves the existence of interdependence in the relationship between consumption as productive reproduction and consumption, as a transformed form of adaptive activity that causes credit dependence.The importance of socio-psychological and socio-cultural characteristics of a person’s economic behavior in specific historical and political contexts of social life is underlined.