Abstract
The purpose of this study was to predict the online sales volume for organic products, identify important factors for selling organic products, and suggest web marketing strategies for organic product sales. Through the review of organic products on Taobao’s platform, the emotional analysis method is used to divide the review of crawling organic products into positive reviews and negative reviews. Using the Latent Dirichlet Allocation (LDA) method, extracting keywords, identifying important factors for selling organic products, using online survey methods and regression analysis methods, obtaining customers’ purchase intentions, and suggesting web marketing strategies for organic product sales, and by collecting data on organic products’ price, current price, free delivery, sales volume, number of customer reviews, customer reviews, organic labeling, and product fans on Taobao’s platform, the neural network analysis method is used to predict the online sales volume for organic products. This study found that packaging design, nutritional information, food quality, delivery risk, freshness, and source risk are the important online factors in the buying of organic products and the products’ fans, price discount, and number of customer reviews affected the sales volume. Therefore, the promotion of online services and logistics can be used to increase the sales of organic products. This research has an important role in promoting the sale of organic products and improving consumer satisfaction, providing consumers with safe and reliable products, and at the same time has important significance for promoting sustainable development.
Highlights
With the continuous improvement of people’s living standards, organic products are more and more valued by consumers, because organic products protect the environment and play an important role in consumer health [1,2,3]
The results showed that the construct reliability value of each variable was between 0.836 and 0.917—both greater than the standard of 0.6—and the average variance extracted value was between 0.562 and 0.759—both of which are greater than the 0.5 standard
The results showed that packaging design, nutritional information, and food quality had a positive correlation with satisfaction
Summary
With the continuous improvement of people’s living standards, organic products are more and more valued by consumers, because organic products protect the environment and play an important role in consumer health [1,2,3]. Healthy, and nutritious, so consumers are more willing to buy organic products [4]. The price of organic products is high, consumers are more willing to purchase organic products to find high-quality products. At the same time, purchasing organic products online has more flexibility and provides more product varieties for consumers. It provides more convenience and dynamic information [12,13,14]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
