Abstract
In times of increased territorial competition, processes of territorialization of food and gastronomy are often considered as key assets of regional economic performances. Yet, for they are by nature diffuse and intangible, it is often hard to understand precisely through what mechanism they are operating and what kind of effects they have. Building on the framework proposed by the regional development platform approach, the present article explores the case of Lyon, trying to unveil the main communication patterns between local identity and economic performances. While territorial identity seems to be a facilitator of exchanges between stakeholders, it can also appear sometimes as causing inertia and slowing down institutional innovation. Beyond the specific findings on the case studied, the objective of the article is to propose innovative reflections on the debate of local identity dynamics and territorial marketing for local food governance and policy making.
Highlights
The agro-food industry represents a significant direct share of Lyon’s employment,1 and has been recognized as one of the axes of development by the metropolitan government (Bing and Hooge 2007)
The city appears to have gained a global recognition as a gastronomy capital since a famous critique designated it as being the world gastronomy capital
Within Lyon’s gastronomy sector, actors agree that Lyon is not the world’s gastronomy capital (Anaf-Grisard and Borel 2010)
Summary
The agro-food industry represents a significant direct share of Lyon’s employment,1 and has been recognized as one of the axes of development by the metropolitan government (Bing and Hooge 2007). This innovation was made possible by the existence of a good connection between Bocuse and local producers, enabling him to keep a high level of quality (the contrary would have been detrimental to his image of grand chef) but in the meantime lowering the costs by playing on the supply chain (interview 4).
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