Abstract
In our world, advertising has an undeniable influence: determines the products we choose and our consumer choices, even with regard to food. Therefore, the characteristics of the information provided through advertising will be crucial. This message is of great importance during the Christmas season, shopping triples and family gatherings will mark a period in which foodstuffs acquire, along with gifts, most prominence. That is why many advertisers (both the food industry and other sectors such as perfumes, toys …) try to introduce into their various resources and holiday spots to stereotypes, through the way of excitement, consumers decant for either product. This work aims to determine what patterns, if any, used by advertisers of food products in the Christmas season. For this reason has been done a content analysis on 127 Telecinco ads broadcasted the week before Christmas. The results, which were obtained from the encoding of these broadcasts, conclude that there are similar patterns used in the Christmas campaigns. Among the most used items can be highlighted the use of the Christmas tree or the gathering around a table, still unequal use made of them advertising seasonal and nonseasonal products.
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