Abstract
This paper analyzes the business strategy and financial performance of PepsiCo. PepsiCo is one of the most successful consumer goods companies in the world. With the demand of business expansion, PepsiCo has just experienced the 2019 coronavirus disease period. It is necessary to have an in-depth understanding of PepsiCo's performance to understand what strategy PepsiCo is taking and PepsiCo's performance in this unique period. I have determined the strategy of Starbucks through Porter's five forces analysis, SWOT analysis and value chain analysis, and given the overall strategy adopted by PepsiCo. Next, i will first give an overview of PepsiCo' annual report. Then, i made a common size analysis on the three financial data. This analysis reveals PepsiCo's ability to operate well and generate revenue in the future. It is hoped that it can provide enlightenment for the operation of consumer goods companies, and stakeholders can have a new understanding of PepsiCo.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
