Abstract
This article uses Adidas as a case study of financial performance analysis to evaluate the decision to invest in the brand or not. Adidas has just been through the COVID-19 period with the demand for expansion of their digital efforts. It is worthwhile to examine Adidas' performance in detail to obtain a better understanding of the techniques employed by the company and how the company functioned during this particular period. Ratio analysis on three of Adidas financial statements and its track record is demonstrated. Then, risk factors are evaluated by using Porter's Five Forces analysis and SWOT analysis. Finally, dividend history is also critical to reflect the income for investors. This article provides investors with a method to analyze the state of the company's operations. Hope to shed some light on how to analyze whether a company is suitable for investment.
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