Abstract
Based on a survey which includes over 5.000 European firms, this article investigates the innovation investment strategies of firms in response to the crisis in the service and manufacturing sectors. Overall innovation investment shows a cyclical dynamic. Countries with high intensity in knowledge-intensive services are relatively less hit by the recession. At the firm level, firms devoted to service innovation are more inclined to invest in innovation as a response of the crisis. Specifically, strategies combining both product and service innovation play a positive role in the manufacturing sector. In the service industry, instead, increase in innovation is explained by innovation in services along with new marketing practices and organizational change.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
