The Financial and Strategy Analysis of Cinema Industry, A Case Study of AMC

Abstract

This paper discusses the impact of Covid-19 on the movie theaters, as a representative of the conventional service/entertainment business, forecast the future trends of such cinematic enterprises in the post-pandemic period, and evaluate how effective cash management can boost the growth and survival of businesses in this area. This paper will specify the case study of AMC entertainment, an American movie theater chain that has the largest share of the U.S. theater market and use it as a representative of cinematic enterprise to evaluate the industry. This paper would start with an introduction to the broad context, and the background of the narrow context of this case study, following with the data and financial analysis of AMC, the predictions of AMCs performance in the post-pandemic era, the indications from this case study to the entire industry, and closes with conclusion and references. This paper may provide some implications to the management, investors, creditors, and general consumers in the movie theatre industry.