Abstract

The article below tries to highlight, from multiple points of view, the concept of creativity in journalism - a field with various possibilities of approach and interpretation of the concept, the author noting that all people are creative to the extent that they are beings endowed with spirit. The article will answer the question of whether the journalist can resort to fiction and imagination, without seriously affecting the journalistic text, or the approaches to the concept in the media field cannot always be interpreted unilaterally. At the same time, we will try to identify an answer to the question regarding the creativity that a journalist would need, based on the fact that currently, in the professional environment, we could not speak of a journalist, in the singular, but of journalists with very different specializations, who are required to perform work editorials from very diverse perspectives.

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