Abstract
Female pop singers play a crucial role in the construction of French girls' gender, particularly between 9 and 11 years of age. The girls who were observed in this study embodied the codes of modern “femininity.” At this age, they identified with the young female singers they watched on television and saw in their favorite magazines, whose posters they put up in their bedroom and often imitated by singing, dancing, and wearing their style of clothes. These “apprentice” girls were torn between a traditional imperative of innocence and purity, and such powerful media messages which then led them to get caught up with beauty and seduction. These preteen girls, who were targets of the musical industry and more or less controlled by their parents, worked on building their “feminine” identity and behavior in the privacy of their bedrooms, among peers, and in public, especially on the school playground.
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