THE FEATURES OF THE CHINESE FOOD PACKAGING

Abstract

Packaging is a critical component of food products. Understanding the unique requirements for food packaging in different countries will facilitate export opportunities. The purpose of this paper is to discuss special features of food packaging in China. China is a major export market for U.S. foods, thus a clear understanding of the special features and needs of the Chinese food packaging system may help promote U.S. foods exports to China. Information presented in this paper was obtained from Food Companies, Research Institutes, and Trade Organizations in Shanghai, China. A food industry survey was conducted regarding product standards, regulations, packaging technologies, and materials. A consumer survey also was conducted to identify consumer concerns relative to package labeling, size, materials, and behavior regarding recycling of packaging materials. The study identified some important features of the Chinese food packaging system and potential collaboration opportunities. It was found that high performance packaging materials and innovative packaging technologies are highly valued in China. Package labeling, size, and materials significantly affect consumers purchasing decisions. The Chinese food companies and consumers are looking for improved packaging for high quality and longer shelf-life in products.