Abstract
The article contains the analysis of features of marketing communications of companies in the conditions of economic crisis, when,from one side, the financial capabilities of companies are limited, but, from the other side, this is also the period when the necessityof retaining the market share and changing the strategies of companies’ marketing communication increases. The article contains theanalysis of the changes in consumers’ behaviour in the conditions of crisis. The results of interrogation of representatives of Latviancompanies, conducted under the guidance of the author of the article in order to reveal the directions of changes in their marketingstrategies in the conditions of crisis, are also analysed in the article.KEY WORDS: marketing communications, marketing communications strategy, integrated approach, crisis, consumers’ behaviour.
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