Abstract
China's movie market has seen rapid growth in three years as the COVID-19 passes. At the same time, economic recovery has made the need for recreational life in new first-tier cities more urgent. Initiated movie watching, which fits the recovery of the movie industry as well as the general background of economic recovery, is a new type of entertainment program worth exploring. This study evaluates the feasibility of initiated movie watching in new first-tier cities in multiple dimensions through data analysis. Combined with industry data, the paper explores the development of initiated movies and the positive effects they can bring to the further recovery of the movie industry. The study concludes that there is much room for the development and feasibility of initiated movie watching in China's new first-tier cities and it can contribute to the further recovery of the movie market.
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