Abstract
Smart cities are a natural evolution of the concept of sustainable cities. These cities can be analyzed by social, economic, environmental, and technological biases. For this work, we chose the social and economic vision, with a special focus on the poorest and most vulnerable territories of Brazilian cities. These territories in Brazil are called slums, places of poverty but with opportunities for the development of the creative economy with its own brand. Seen by many in a simplistic way, summed up to be geographic spaces of drug circulation dominated by trafficking, Brazilian favelas have been consolidating themselves as a storehouse of innovative minds, a creative territory with multiple and complex cultures. These places today are capable of producing a positive image with potential for market exploitation. Therefore, the objective was to draw a relationship between the creative economy, branding and favelas, considering the concept of smart cities that include products and services from the slums. The present study shows the results of a survey and a bibliographic analysis based on the methodology Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) and with parameters that took into account the favela, branding and the creative economy. Thus, we expect that it will be possible to point out ways to accelerate entrepreneurial actions and foster the development of these locations.
Highlights
The concept of smart cities has been influenced by the rapid growth of cities and the demand for social solutions that enable adequate sustainable development, especially after the economic crisis caused by the COVID-19 pandemic in poorer countries
In order to understand how to make a difference, we carried out a unique systematic review combining studies from three themes relevant to the economic development of the most excluded populations that need to be included by smart cities concept: slums, creative economy, and branding
The main research question of this study was, “how does a smart city understand the development of new solutions combining local aspects, creative economy in favelas, and branding?” To answer this question, we designed an approach in three steps: bibliographic research; identification of the main points; and general analysis of the bibliography based on the PRISMA method
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. [1] called it the common psychic substrate of a suprapersonal nature existing in each individual This reflection leads us directly to the notion of favela, a term commonly seen in a simple and unique way. This conception occurs because understanding this territory tends to gain a prejudiced perspective [1], reducing it to a geographical space where violence, drug sales, poverty, and lack of hygiene due to the lack of basic sanitation predominate. We detected the favela as a place of people with potential for the development of smart cities drivers [5], especially new public policies, innovation, and sustainability
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