Abstract
ABSTRACT Most intent to return studies measure ‘intent’ using a single aspirational metric and not through the use of a time bound and probabilistic approach suggested in the core literature on this topic. As a result, studies tend to vastly over-exaggerate the likelihood of repeat visitation. This empirical study tests intent to return using a single metric and then a dual set of metrics and concludes that ‘intent’ may be overstated by up to 90%.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
