Abstract
This reports on a four nation, European study, exploring family vacation behavior in Belgium, France, Italy and the United Kingdom. The Paper examines the perceived roles of children in vacation decision-making and the relationship between these roles and vacation satisfactions. The paper provides a review of the literature on family roles in consumer decision-making and vacation choice/experience and a description of the multi-national research program which involved the collaboration of four European universities: the University of Strathclyde in Glasgow; the Sorbonne in Paris; the Free University of Brussels in Belgium; and the Centro Italiano Di Studi Superiori Sul Turismo, Assisi.
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