Abstract
This article examines the rise and fall of the Recamier Manufacturing Company, a cosmetics and patent medicine firm established in New York City by Harriet Hubbard Ayer in 1886. Ayer invested in an extensive advertising campaign where she fashioned herself as a tragic figure forced into the business world. When faced with challenges to her “person and property,” she relied on a network of business and professional allies to protect her interests. An examination of Ayer's business career reveals how consumers responded to an emerging cultural attitude that experts of all types should play a role in the development of beautiful faces and strong bodies. The narrative of her life reveals, among other things, the pervasiveness of the idea of a woman's respectability during the Gilded Age.
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