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Abstract
The aim of this article is to understand the economic, social, and cultural factors that motivate Balinese women to work on cruise ships. This research employed qualitative and quantitative methods. The data collection was done through distributed questionaries and deep interview to Balinese women who have worked or currently working on cruise ships. The data suggested that the three aforementioned factors (economic, social, and cultural) significantly influences Balinese women to work on the cruise ships. The statistical analysis suggested that the economic factor is more dominant in motivating Balinese women to work on cruise ships, then followed by cultural and social factors. This means that the economic factor is the main reason for the Balinese women to choose the job vacancies on the cruise ships. In the light of the above finding, this study suggests, firstly a more proactive role from the government, specifically in the form of Balinese women empowerment to work on cruise ships. The empowerment can be done through the provision of proper training and education to Balinese women, so that they can compete in fillinf the job vacancies in the cruise ships. Secondly, the study also suggests for the Balinese women to prepare themselves for cruise ship opportunities by improving and developing their knowledge and skill, so they can compete in global cruise ship career competition
Highlights
Balinese women empowerment on cruise ships is interesting because culturally, the tourism sector is in the public sector, where based on the traditional division of labor, the public sector is the working area of men
Factors that motivate Balinese women to work on cruise ships are economic factors, social factors, and cultural factors
The three factors, economic, social and cultural factors, have significant effect on the motivation of Balinese women to work in the cruise ship tourism industry
Summary
Balinese women empowerment on cruise ships is interesting because culturally, the tourism sector is in the public sector, where based on the traditional division of labor (gender), the public sector is the working area of men. Balinese women have been involved in the public sector such as working in the tourism industry. The everyday economic, social and cultural conditions influence them to be more realistic in making career choices, such as working on cruise ships. Balinese women participation on working on cruise ships are influenced by social factors as well as economic factors. For example some Balinese women who are forced to work because of their family’s economic situation or they want to help their husband to supplement his family income
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