The Factors of Consumer Intension of Using Mobile Payment in Vietnam

Abstract

Purpose: Within the context of emerging mobile technologies, Mobile payment or M-payment has been introduced as the new trend for payment methods bringing more value and convenience to consumers. However, the development of M-payment services is still quite timid in some Southeast Asia countries including Vietnam. This is also the reason and motivation for the author to do this research. Theoretical framework: The goal of this study is to spot some factors that affect the use behavior (UB) of M-payment consumers in five major metropolises that were most influential on the economy in Vietnam. Design/methodology/approach: A quantitative questionnaire was used to measure the responses of participants and Partial Least Squares (PLS) method was employed to analyze the collection data as well as test all hypotheses. Findings: The results indicated that SI has been the important factor leading to the BI to use M-payment followed by SV and SC issues and BI also had a strong influence on the UB of consumers. Since M-payment is still in the infancy stage and is one of the most exciting mobile applications for the next few years in Vietnam, the identification of important factors concerning M-payments. Research, Practical & Social Implications: To investigate the factors affecting UB of Vietnamese M-payment consumers, the researcher proposed a research model which analyzes the impact of various variables extracted from system quality (ST), service quality (SV), security (SC), social influence (SI) on behavioral intention (BI) to use and BI on M-payment UB. Originality/value: This study will assist merchants and software developers to design and improve the systems and services to ensure the full acceptance and continuous use of the systems. Finally, a set of suggestions for the subsequent research works also was listed at the end of this study.