THE FACTORS INFLUENCING BUSINESS SUSTAINABILITY OF FOOD TRUCK ENTREPRENEURS: A CASE OF NELSON MANDELA BAY, SOUTH AFRICA

Abstract

Purpose: Within the Nelson Mandela Bay Metropolitan Municipality in South Africa, no record of factors that inhibit the successful pursuit of the food truck business exists. This study closes this gap, as its chief goal was to ascertain the factors influencing the sustainability of food truck entrepreneurs in Nelson Mandela Bay (NMB). Theoretical Framework: The study used a conceptual framework developed from previous studies on factors that affect food truck entrepreneurs and business sustainability. Design/Methodology/Approach: Data for the study was collected through semi-structured interviews with seven food truck entrepreneurs from NMB. The data was analysed using thematic analysis. Findings: Reviewing the factors that have been highlighted in this study, it is evident that several factors are most important for a food truck business to remain sustainable and profitable. It was established that both internal and external factors play an important role in the success of a food truck business. A framework that highlights the factors influencing a food truck business in NMB has been created for ease of use by entrepreneurs in the food truck industry. Research, Practical & Social Implications: Prospective and current practitioners in the field can predict the long-term success of their endeavours by understanding the factors. The framework can also be used by metro officials and local governments to determine where support might be needed to promote and support entrepreneurs in their business ventures by reviewing policies and regulations. Originality/Value: Improved regulations could help food truck owners grow their businesses, employ more people, and upskill others.