The Factors Affecting the Passengers’ Avoidance to Use the Mobile Applications of Airlines

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Abstract Nowadays, rapid development in information technologies has been experienced in the aviation industry as in other industries. This development has affected both passengers and airlines in different aspects. The use of information technologies enables passengers to carry out flight-related transactions more easily and quickly, without place and time constraints. Information technologies have necessitated the use of different applications in the marketing activities of airlines. So in terms of airlines, it is extremely important to adapt these information technologies to all processes in order to achieve sustainable competitive advantage. Today airlines have also started to use mobile applications (mobile apps) in their marketing activities. They encourage their passengers to use these apps, which require great investment. However, some passengers may avoid using mobile apps due to a variety of reasons such as technology anxiety, privacy concerns, complexity, etc. In this case, high investments made for the development of these apps may not be compensated and the competitiveness of airlines may be weakened. Therefore, the purpose of this study is to determine the factors affecting passengers’ avoidance of using airlines’ mobile apps. A survey was conducted using a face-to-face interview technique with convenience sampling method to collect data. Questionnaire items were measured by a five-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree). The survey was conducted in the two busiest airports in Turkey (Atatürk and Sabiha Gökçen Airports in Istanbul). A total of 450 respondents have been reached but 400 valid questionnaires were analyzed by using Partial Least Squares method. A pilot study was conducted on 20 volunteer participants before the field research was initiated. In this context, the questionnaire was finalized by taking into consideration the suggestions expressed in order to maintain the coherence. The survey questionnaire consisted of two sections. The first section comprised of perceived irritation, perceived lack of utility, perceived lack of incentive, technology anxiety, privacy concern, and mobile app usage avoidance. In the second section, there were questions about passenger’s demographic characteristics such as; age, gender, education level, average income level, and flight frequency. Respondents were also asked about their general usage related to smartphones and mobile apps. According to the results; perceived irritation, perceived lack of utility, perceived lack of incentive, technology anxiety, and privacy concerns have a positive and significant effect on mobile app usage avoidance. Among these variables, technology anxiety is the most affected variable on passengers’ avoidance of using mobile apps. Both in national and international literature, there are numerous studies on mobile internet, apps adoption, and actual usage of mobile apps in different industries. Previous studies are especially related to the factors accepting the mobile apps. In addition to this, there are limited studies including avoidance of using airline mobile apps. In aviation industry also, there are a few studies both national and international literature on passengers’ avoidance of using airline mobile apps. Therefore, this study will be one of the few studies both shedding light on literature and airlines to increase the use of mobile apps.KeywordsPassengersMobile applicationsAvoidanceAirlines

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Unpacking Detrimental Effects of Network Externalities on Privacy Invasion, Communication Overload and Mobile App Discontinued Intentions: A Cognition-Affect-Conation Perspective
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Doctors’ Personal Preference and Adoption of Mobile Apps to Communicate with Patients in China: Qualitative Study
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  • JMIR mHealth and uHealth
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  • 10.1007/s41347-020-00156-5
Lessons Learned in Selection and Review of Depression Apps for Primary Care Settings
  • Sep 2, 2020
  • Journal of Technology in Behavioral Science
  • Margaret R Emerson + 4 more

Depression is the leading cause of disability worldwide and is one of the most common mental health issues being addressed within primary care settings. Mobile apps, which can be used to help people manage their depressive symptoms, are rapidly developing. However, many challenges exist for clinicians and providers to simply select an appropriate app for use within target populations. The objectives of this article are as follows: (1) to describe the search processes that were used to identify depression-related mobile apps and (2) to describe the review process that was implemented to inform and evaluate the identified depression-related mobile health apps for use with our target population. A research team consisting of information technology researchers, primary and psychiatric care providers, and health care researchers completed two mobile app searches to identify depression-related apps which could be used for further exploration within an underserved integrated primary care setting. Sixteen mobile apps were narrowed down to 4 mobile apps, through a series of steps involving screening, collaboration of the interprofessional team, information technology expertise input, and mobile app evaluation tools. This article described the steps a research team used to search, screen, and assess mental health mobile apps for integrated primary care patients with depression. This step-by-step guide focused on depression-related apps; however, similar steps and principles identified in this guide can be applied to other health apps.

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  • Cite Count Icon 44
  • 10.1108/bij-07-2018-0208
Influence of consumer decision-making styles on use of mobile shopping applications
  • Jul 9, 2019
  • Benchmarking: An International Journal
  • Subhro Sarkar + 2 more

PurposeThe purpose of this paper is to validate the consumer styles inventory (CSI) scale for understanding the decision-making styles of shopping app users. The validated scales are used to examine the relationship between consumers’ decision-making styles and factors affecting the use of mobile shopping apps.Design/methodology/approachA total of 428 valid responses are collected from the users of the five most popular shopping apps. The mobile shopping apps are selected based on a popularity study. Data are collected from mobile app shoppers through an online survey.FindingsFindings reveal a new set of factors that can be used for understanding use of mobile shopping apps. Decision-making styles influence the adoption of mobile apps for shopping. Factors responsible for the adoption of mobile shopping apps such as usefulness and risk perceptions differ across consumers with different decision-making styles.Practical implicationsThe findings would facilitate online retailers in building focused marketing strategies for segmenting and targeting the consumers having different decision-making styles.Originality/valueThe current research is the first of its kind to examine the applicability of the CSI scale in the context of mobile app shoppers in an emerging economy. The findings enrich the existing literature by providing empirical support to the relationship between decision-making styles and factors affecting adoption of shopping using mobile apps.

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